Logo Design Brief

Please answer a few questions about your company, product or service that will help to choose the right development direction.

Client

What is your name or the name of your company? Who will make the final decision on approval of the project?

Name

The full name of the company, service or product in the form and language in which it will appear in the logo.

Company Description

Tell me about your company: scope, plans, goals, mission, etc.

Service or Product Description

What is your unique selling point?

Competitors

Who are your main competitors? What is your advantage over them?

Target Audience

Describe your potential customer: age, gender, occupation, income, etc. Why they choose exactly your company, service or product?

Target Audience’s Motivation

What should guide potential customers when choosing your company, service or product — intellect or emotions? Is it going to be like “Wow, looks great!” or conveys a rich, trust-worthy business?

Emotional Motivation
Rational Motivation

Goals

Why do you want a new visual identity?

Creating an image of the company from the ground up
The increase in popularity and recognition of the company
Creating a new service or product
Modification of an existing service or product
Appeal to a new target audience
Keeping the existing target audience

Desired Image

What message do you want to convey to your target audience? How people should perceive your brand?

Graphical Solution

Do you have any specific imagery that you wish to use?

Symbol Sign
Abstract Sign
Monogram
Emblem
Symbol Sign + Wordmark
Abstract Sign + Wordmark
Monogram + Wordmark
Illustration + Wordmark
Wordmark
Lettering
Logo Inside Wordmark
Other (type in the text box below)

Additional Details

Any other important information that will help during the brand development.

Portfolio:

Messengers:

Phone:

Email:

hello@alekseybusygin.com