Dream Station
Logo
Visual Identity
Capsule hotel in Moscow, Russia, with full-fledged rooms, compressed to the bare minimum. This is reflected in the logo by means of a visual technique of contrast between the wordmark and the graphic sign that performs the role of the punctuation mark.
This position of the graphic sign allows to brand almost any inscription. And, as an additional graphic rhyme, the letters “i” are turned into rectangles without dots (the letters are still easy to read due to surrounding letters around them).
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