Alligator

Logo
Visual Identity

B2B online marketplace with a wide range of products at affordable prices directly from manufacturers, designed to facilitate interaction between large suppliers and wholesale buyers.

alligator.market

The signmark plays on the shape of the naming’s first letter, which, being rotated 90 degrees, turns into an image resembling the open mouth of an alligator. In addition to this direct reference, due to its pithiness, the signmark can act as a capacious “greater-than” symbol, which perfectly reflects the uniqueness of the service.