Backbone

Logo
Visual Identity

Product lifecycle management (PLM) service. The key elements of both the logo and identity is the main attributes of the brand — dynamics and forward movement, which are reflected in the lines of the internal segments of the signmark and in the supported plastic of wordmark.

backboneplm.com
The segmented signmark creates independent elements that form the basis of the visual identity and allow to widely scale a recognizable technique to any type of content and layouts.
Art Director
UX/UI-Designer