Bitvavo

Based on the platform’s specialization in digital assets and cryptocurrency, the Bitcoin symbol was chosen as the central emblem — the cryptocurrency so widespread and influential that it has come to be associated with the entire industry as a whole.

The diacritical part of the original symbol was refined and simplified, leaving only two lines in the signmark — one above the letter and one below — representing the two end users involved in the process of exchanging digital assets, with the service itself positioned in between as the intermediary.

The wordmark was also refined to simultaneously rhyme with the diacritical lines of the signmark while making the shapes of the letters in the inscription more closely aligned with each other.

The service’s focus on end users is also reflected in other visual materials: the two lines from the signmark become separate branding elements, both functioning independently and transforming the shapes of other visual identity elements, such as icon graphics and buttons placements.