Deckhouse

Logo System

The product ecosystem from the IT company Flant is a set of tools to build and deliver Cloud Native applications in a secure fashion, run legacy applications, speed up and facilitate the transition from monolith and legacy apps to microservices.

deckhouse.io

The symbols embedded in the signmark are based on the ultimate goal for which the client chooses the platform — the ability to deliver containers to the server and scale them more quickly and conveniently.

The variety of modular elements in the structure of the signmark and their geometric nature allow for the creation of new shapes and combinations based on this foundation, enabling the future coverage of all tasks related to the implementation of new products or divisions, as well as the branding of any media.

“The foundations and principles laid out by Aleksey were so well thought out and flexible that they allowed us to later develop logos for the entire product ecosystem on our own. This significantly simplified the further work on the project.”

Anton Klimov

Team Lead in Flant

UX/UI

Alyona Lunina

Screenshots

@HighLoadChannel

Layout

Alyona Lunina

Deckhouse
Commander

The arrows diverging in four directions resemble a schematic representation of control buttons (such as those on a remote, gamepad, industrial manipulator, control panel, etc.) as a recognizable symbol of control and direction adjustment.

UX/UI

Alyona Lunina

Deckhouse
Kubernetes Cluster Carrier

This version also uses recognizable elements formed by hexagons, but it turns the arrows inward, embodying the gathering of all clusters into one unified “fleet.”

Screenshot

@Flant

Layout

Alyona Lunina

Deckhouse
Managed Kubernetes Anywhere

The main message of this version of the product is that we take all the concerns and responsibilities upon ourselves, which is why the primary shape that can be discerned in the sign is a shield. As a result, the sign is slightly elongated in height, which helps it successfully balance the three-line text portion.