Everygo

Logo
Visual Identity

Service for electric transport users (e-scooters, e‑bikes, and electric cars) worldwide: rental and sharing, city guides, maintenance, and sales of electric transport.

everygo.io

One of the brand attributes — environmental friendliness (of electric transport in general) — is reflected in the color scheme with shades that are already strongly associated with “green energy” and care for the environment, due to their use by many brands. However, in addition to universality and recognizability, the choice of shades is also based on the “color map” of competitors and, in fact, on the unoccupied niche with the proposed color scheme.

In terms of semantic content and visual imagery, the logo utilizes the first half of the word “electric transport,” playing on a recognizable and instantly identifiable symbol of electricity. The lightning-shaped element is integrated into the letter “G,” replacing the horizontal bar without drawing all the attention to itself, while complementing the distinctive shape of the other letters.

Highlighting the second part of the compound name in a contrasting color allows for the creation of text constructions with the verb “go.” This structure of the logo enables the development of slogans that include a call to action, playing on the use of the verb.

“I am very pleased with the collaboration with Aleksey. The result of the work not only fully conveyed all the necessary meanings (it was difficult to choose from three options — all were excellent), but also greatly helped during the pitching and in finding investors at the initial stage of the project’s development.”