Logo / Identity


Tourist facility in Herceg Novi, Montenegro, including an 18th century historic building turned into a hotel, apartment units, a private marina for yachts and a yacht club.

The logo’s key visual element is anchored to the well-known image of the local architecture, one of the true symbols of the Herceg Novi Riviera and the view seen by tourists and yachtsmen approaching any town of the Bay of Kotor.
The respect for legacy (the hotel is housed in a renovated 18th century building) is reflected in the graphic sign resembling a heraldic shield (with no reference to any specific shape), while the wave-like bottom hints at a seashore.