Zolotoy Lev

Logo Redesign
Visual Identity

One of the Moscow Region’s largest jewelry store chains, with over 20 years in the market and subsidiaries in a dozen cities across Russia. The redesign focused on refreshing the general feeling of the brand while preserving the continuity.

zolotoylev.ru

Since its launch in 2000, the brand has gained many loyal clients. For that reason, it was decided to stick with the well-known image and be consistent with the logo’s existing typography, changing only details, such as the form of the letters, the plasticity of the graphic sign and a more discreet color palette.

"It is so great to be able to fully trust a professional and get excellent result with minimal edits and fuss. Aleksey has attained a good understanding of our brand and has successfully brought our ideas to life. The updated logo reflects the essence of the company, while the professionally crafted visual identity enhances the positive impression of the brand."