Zolotoy Lev
Logo Redesign
Visual Identity
One of the Moscow Region’s largest jewelry store chains, with over 20 years in the market and subsidiaries in a dozen cities across Russia. The redesign focused on refreshing the general feeling of the brand while preserving the continuity.
zolotoylev.ru
zolotoylev.ru
Since its launch in 2000, the brand has gained many loyal clients. For that reason, it was decided to stick with the well-known image and be consistent with the logo’s existing typography, changing only details, such as the form of the letters, the plasticity of the graphic sign and a more discreet color palette.
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