The company Technokratos, for which the merchandise was developed, bases its mission and philosophy on ancient thought and ideals. However, during the rebranding process, references to Ancient Greece were replaced with
slightly less direct and obvious allusions, oriented towards modernity while still maintaining a foundation rooted in ancient values.
Therefore, it was decided that the merchandise collections for the company’s employees would also be based on later, yet still preceding modern eras. The first of three parts of the collection begins with the Renaissance, a period that gave rise to humanism, a fascination with progress, and a renewed interest in the ideas of ancient philosophers. In fact, the “Renaissance” represents the revival of Antiquity, as a tradition towards which all eyes have turned once again.