Agona’s Gate

Logo
Visual Identity
Social Media Design

The special project aimed at gamifying the educational process on social media and promoting the IT sector was launched by Agona, the educational division of the IT company Technokratos. This initiative featured a series of posts, stories, and live streams from Agona’s mentors, providing foundational information, professional insights, and feedback on Systems Analysis for those embarking on their journey into the world of IT.

@agona.technokratos

The second special project, this time focused on Systems Analysis, continued the goal of expanding Agona’s audience set by the first project. It was timed to coincide with the release of the video game Baldur’s Gate III, which received overwhelmingly positive reviews at launch and was awarded “Game of the Year” at five major industry ceremonies.

Similar to the previous special project, the “avatars” of the mentors for the posts were generated using the Midjourney v5 neural network, styled after in-game character classes (such as cleric, druid, bard, etc.). The design elements were inspired by the details of the in-game interface, creating a cohesive visual experience.

In addition to the characters, illustrations featuring quest items and landscapes from all locations appearing in the script authored by Amira Khairullina were generated. The selected pair of fonts — Alegreya for the body text and Bluu Next Cyrillic for accents — echoes the visual style of in-game texts, further enhancing the immersive experience of the project.

“The special project enhanced content viewership through the incorporation of narrative elements, further engaging the audience. We established a format for such special projects, which increased the company’s visibility and helped us become more competitive in attracting students for internship opportunities.”